LANDON LOZADA
Creative Portfolio
The Work
Concepts
Student work, spec campaigns, and creative concepts developed through coursework, creative challenges, and the occasional refusal to leave a good idea alone.
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The Script
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Campaign in the Wild
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Websites
Lanlex LLC
A real business, built from her photos and her voice.
Role
Full Site Build
Format
Website Design & Copy / Wix
Year
2025
Lori Lozada came to me with a home-restoration business and no way to show it online. I worked with her directly — turning her ideas into copy, section by section, and building the site around photos of the homes she'd already brought back to life.
The proof was already sitting in her camera roll. Every before-and-after did more to sell the business than a tagline ever could, so the site was built around her own photos in Wix — before-and-afters, finished kitchens, completed exteriors — with copy shaped from her ideas at every step.
Outcome
Gives Lanlex a professional home online, built entirely from real projects and Lori's own voice.
Turns a personal renovation portfolio into a lead-generation tool for buyers, sellers, and Realtors.
Built and launched in Wix, ready for Lori to update herself as new homes are finished.
About
I'm Landon.
In fourth grade, I boldly declared to my teacher that I was going to become a comedian/cartoonist someday.
Ever since I was a kid, I've loved trying to make people laugh. I was the class clown throughout school, and my now career goals reflect aspects of that declaration: create original, funny ideas that people remember.
Comedy has always been a huge part of my life. One summer, I wrote jokes every day and eventually tried my luck at two stand-up comedy open mics. The first set killed and the second set bombed. Both taught me something valuable. Comedy has a way of rewarding creativity while humbling your ego.
What attracted me to advertising was the freedom to create. I love thinking outside the box, bouncing ideas off other creative people, and collaborating to turn a simple observation into something memorable. To me, the best advertising doesn't just sell a product—it entertains, surprises, and sticks with people long after they've seen it.
One reason I became interested in advertising is because I think a lot of modern ads have become predictable. Too many feel like they're built from the same blueprint, following the same formulas and trends. The work I admire most is the work that takes risks, makes people laugh, and is clearly original.
I'm a quick learner, highly organized, creative, and empathetic. I know I still have a lot to learn, and that's one of the things that excites me most about beginning my career. I'm eager to absorb everything I can from experienced creatives while contributing ideas that bring more originality, humor, and personality back into advertising.
About the photo — This was taken during my fraternity's annual awards show, "The Delties," a parody of The Office's Dundies. For two years I helped collect the funniest photos and videos from the year, brainstorm award categories, and create content for the ceremony.
Current Obsessions
the short list
Writing comedy sketches
Guitar improvisation
Stand-up comedy
Rock and roll
Classic rock rabbit holes
Currently Playing
the soundtrack behind the ideas
Mötley Crüe
Led Zeppelin
Pink Floyd
Dire Straits
Ozzy Osbourne
The Beatles
The Rolling Stones
AC/DC
Grateful Dead
Eagles
Van Halen
Def Leppard
Bonus — a peek behind the curtain
The Idea
Drawer
Not every idea becomes an ad. Some become jokes. Some become sketches. Some stay in the notebook. This is where they all start.
COMEDY NOTEBOOK
The book where jokes, sketches, movie ideas are birthed and waiting to grow.
NAPOLEON BIT
The bit that was inspired by the movie, and a little outside research. This is the one that did me well, the other one is being omitted due to its "racy" nature.
GUITAR IDEAS
Potential band names, song names, and ideas for the songs themselves.
PINOCHLE SCORE SHEET
My mom and I play pinochle all the time, so I designed a score sheet we'd actually enjoy using, touched it up with AI and a few new ideas. Made as a Mother's Day gift — no client, no brief, just a personal project that came out of an ordinary night at the table.
The paperwork